May 27, 2009
Lavalife Consolidates Corporate Infrastructure into Switch and Dataâs 151 Front St. Toronto Site to Enhance Resiliency and Connectivity
TAMPA, Fla. -- May 27, 2009 -- Switch and Data (NASDAQ: SDXC), a leading provider of network neutral data center and Internet exchange services, announced today that Lavalife Corp. has colocated its infrastructure in Switch and Data's 151 Front Street data center in downtown Toronto, Canada. Lavalife, a leader in the singles industry for more than 20 years with a variety of web, voice and mobile communities, is in the process of consolidating its Toronto operations into one main office, bringing employees together to enhance communications and creativity. As part of this move, it selected Switch and Data to house its corporate infrastructure to enhance resiliency and expand its network interconnectivity options.
Founded in 1987, Lavalife offers its community of sophisticated, savvy urban singles a suite of branded products, available on three separate platforms - voice, web and mobile. Each caters to the need to be connected, engaged and entertained anytime, anywhere, anyhow, through a variety of communication channels including Click, the online magazine for singles. Lavalife also hosts events, such as the Top Singles Competition, as well as produces and/or distributes web and mobile content in the form of editorials and alerts.
Switch and Data's 151 Front St. Toronto data center provides enhanced resiliency for Lavalife's infrastructure with state of the art security, plus resilient and redundant cooling, UPS and generator systems. The site offers plenty of room for growth, as it is built to the company's latest high performance standards: support for up to 200 watts/sf of power and cooling; and 24x7 site security, environmental, and infrastructure monitoring and technical support personnel. Lavalife also sees an opportunity to reduce communications cost and improve performance by leveraging the high-carrier density in the site, and plans to evaluate publicly peering Internet traffic on the Toronto Internet Exchange (TorIX) which is located in the Switch and Data site.
"Lavalife is focused on providing an enjoyable and secure dating experience to its members," said Graeme Clark, Director Technology Operations for Lavalife. "Our members expect our services to be available day and night, so we were seeking a reliable partner. When we searched for the right colocation service, we found a great fit with Switch and Data, a company that is as passionate about its datacenters as we are about our online services."
Switch and Data's 151 Front Street site features an environmentally friendly cooling infrastructure, using an innovative, energy-saving Deep Lake Water Cooling system to cool the data center. This technology reduces energy consumption by up to 90% compared with traditional air conditioning and reduces greenhouse gas emissions.
"We are proud to provide Lavalife with a secure and reliable place to host their mission-critical infrastructure and expand their interconnection options," said Ernie Sampera, Senior Vice President and CMO for Switch and Data. "Our site in Toronto offers world-class performance and serves as one of the main aggregation points for cross-border Internet traffic between Canada and the United States."
Switch and Data's site houses TorIX, the Toronto Internet Exchange, which is a key demand driver in the market. TorIX is the largest Internet Exchange in Canada and more than 85 companies peer their IP traffic on TorIX to improve quality and reduce expense. These peers are listed at www.torix.net/peers.php.
Lavalife is ranked the #1 website for online dating in Canada* and is ranked among the top 10 worldwide dating sites.** A leading provider of products and services designed for singles, Lavalife connects, engages and entertains through a variety of web, voice and mobile communities. Founded in 1987, Lavalife Corp. markets its products and services across the United States, Canada and Australia. Lavalife's open-minded approach to online dating allows singles to choose how they want to "click" by offering three unique and distinctive services in personals: dating, relationships and intimate encounters. Lavalife has attracted millions of unique members who exchange 1.3 million messages every day. For more information, visit http://www.lavalife.com.
*Source: Combination of comScore Media Metrix and Lavalife. Lavalife estimates that it ranks #1 in Canada when publicly quoted statistics are adjusted to reflect traffic assigned to other web sites.
** Source: Combination of comScore Media Metrix and Lavalife. Lavalife estimates that it ranks in the top 10 worldwide when publicly quoted statistics are adjusted to reflect traffic assigned to other web sites.
About Switch and Data
Switch and Data is a premier provider of network-neutral data centers that house, power and interconnect the Internet. Leading content companies, enterprises and communications service providers rely on Switch and Data to connect to customers and exchange Internet traffic. Switch and Data has built a reputation for world-class service, delivered across the broadest colocation footprint and richest network of interconnections in North America. Switch and Data operates 34 sites in the U.S. and Canada, provides one of the highest customer satisfaction scores for technical and engineering support in the industry, and is home to PAIX® - the world's first commercial Internet exchange. For more information on Switch and Data, please visit www.switchanddata.com.
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