October 27, 2008
Equinix Launches New Corporate Brand as It Marks the Companyâs 10th Anniversary and Its Growing Global Reach
Leading Data Center Services Provider, Now Relied Upon by Thousands of Global Businesses, Launches Company-Wide Initiative Focusing on Strategic Mission and Global Orientation
Foster City, CA - October 27, 2008 - Equinix, Inc. (Nasdaq: EQIX), a provider of global data center services, today announced the launch of a new corporate brand initiative as it marks its 10th anniversary and the company's expanding global operations. The initiative features a company-wide focus on the company's vision of ensuring the vitality of the information-driven world and its mission of protecting and connecting the world's most valued information assets. It also includes a new brand identity and logo that visually support these messages.
“Ten years after Equinix was founded on the groundbreaking idea that the infrastructure of the Internet and modern IT operations needed a centralized and high performance physical environment in order to grow, Equinix has now become a critical element in the information-driven world and is relied upon by thousands of businesses around the world,” said Steve Smith, president and CEO of Equinix. “As the world is more connected and dependent on information than ever before, this company initiative will build upon Equinix's current leadership position and our continued commitment to anticipating the needs of our customers and delivering a consistent and premium customer experience worldwide.”
In addition to reinforcing the vital role that Equinix plays in the increasingly important exchange of global information, the new brand will be consistently extended across all elements of Equinix's business in visual and non-visual executions, from the way company representatives answer the telephone, to the alignment of the company's global product and service offerings, to the emotional and visual experience that people have when they enter one of Equinix's data centers.
The most visually prominent element of the new brand will be the company's new logo, which represents a fortress structure, symbolizing the critical role that Equinix plays in safeguarding its customers' information assets. In addition, with the increasingly global nature of its business, Equinix's Internet Business Exchange™ (IBX®) data centers will be re-branded as “International Business Exchange” data centers, representing Equinix's evolution beyond Internet connectivity to global network connectivity.
The new brand initiative comes one year after the acquisition of leading European colocation services provider IXEurope, which provided Equinix with an extensive presence in the European market. This expansion, together with Equinix's existing operations in leading markets in the U.S. and Asia-Pacific, has enabled Equinix to develop the industry's only comprehensive and premium global service offering.
Equinix, Inc. (Nasdaq: EQIX) provides global data center services that ensure the vitality of the information-driven world. Global enterprises, content and financial companies, and network service providers rely upon Equinix's insight and expertise to protect and connect their most valued information assets. Equinix operates 41 International Business Exchange™ (IBX®) data centers across 18 markets in North America, Europe and Asia-Pacific.
Important information about Equinix is routinely posted on the investor relations page of its website located at www.equinix.com. We encourage you to check Equinix's website regularly for the most up-to-date information.
This press release contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially from expectations discussed in such forward-looking statements. Factors that might cause such differences include, but are not limited to, the challenges of acquiring, operating and constructing IBX centers and developing, deploying and delivering Equinix services; unanticipated costs or difficulties relating to the integration of companies we have acquired or will acquire into Equinix; a failure to receive significant revenue from customers in recently built out or acquired data centers; failure to complete any financing arrangements contemplated from time to time; competition from existing and new competitors; the ability to generate sufficient cash flow or otherwise obtain funds to repay new or outstanding indebtedness; the loss or decline in business from our key customers; and other risks described from time to time in Equinix's filings with the Securities and Exchange Commission. In particular, see Equinix's recent quarterly and annual reports filed with the Securities and Exchange Commission, copies of which are available upon request from Equinix. Equinix does not assume any obligation to update the forward-looking information contained in this press release.
Equinix and IBX are registered trademarks of Equinix, Inc. Internet Business Exchange is a trademark of Equinix, Inc.